Howdy! I’m an experienced, creative problem-solver specializing in UX and Interaction Design. I'm motivated by the power design has to make an impact in the world. Let’s collaborate !

 

venn diagram where UX and Web Best Practices, Business Needs and User Needs add up to UX

My Design Philosophy

  1. The most successful design makes information useful and accessible.
  2. Technology provides us with an opportunity to solve problems. Let’s choose those that improve the world we live in.
  3. Iterative design work and evidence-based decision-making produces high quality work that addresses user needs.
  4. Be curious. Ask “why” in order to uncover and solve core issues.
See My Work

Discover


  • Research
  • Stakeholder interviews
  • Define the problem
  • Determine goals
  • Establish success metrics

Explore


  • User interviews
  • User personas
  • Competitive analysis
  • Information architecture & sitemaps
  • Map user flows
  • Card sorting & tree testing

Create


  • Brainstorming & Sketching
  • Static Wireframes
  • Interactive Prototypes
  • Storyboards
  • Style Tiles & Moodboards
  • Visual Design
  • Style Guide & Pattern Library

Validate


  • User Testing
  • Usability Testing
  • Usability Reports
  • Analytics Reports
  • Benchmark tesing
  • A/B testing
  • Accessibility evaluations

about+contact

Fonda profile picture

I use human-centered design thinking to make information useful and accessible. My goal is to continually identify and solve core user problems in order to make informed design decisions. I am motivated by a curiosity for evidence-based decision-making and creative problem-solving; a pairing which allows me to create a beautiful, clean final product. I believe in testing, learning and iterative design throughout the entire production process.

Email me at fonda.nm@gmail.com.
Call me at 415-417-9294.
Download my resume.