Advertising campaign for a small-scale, independent farming company in Albuquerque, New Mexico. Final marketing collateral included email blasts, print and banner ads. Imagery focused around clean, bright photographs of produce from the farm on rustic backgrounds. Hand-drawn embellishments speak to the small-scale enterprise while adding a playful feel. The final tagline was developed to speak directly to buyers in local restaurants and farmers markets. Logo design by Gardner Murray.
Three concepts below were shown to the client before the final design direction was chosen. All designs revolved around the concept of buying fresh and buying local.