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International Association of Business Communicators

UI/UX | STRATEGY | INFORMATION ARCHITECTURE | WIREFRAMES | WEB DESIGN | RESPONSIVE DESIGN

The International Association of Business Communicators (IABC) is the only global association connecting communication professionals with the people and insights they need to drive results. This project focused on creating a modern, intuitive digital space where this diverse, international community can connect with resources, knowledge and career opportunities.

Original Homepage

IABC original homepage design

Redesigned Homepage

IABC redesigned homepage design

Project Goals

UX & Visual Design

  • Design a beautiful, responsive and engaging site that allows IABC to capture leads and move customers towards membership or product purchase, while concurrently providing value
  • Build a strategic information architecture, creating intuitive navigation and enabling visitors to self-serve while leveraging existing content


Technical Implementation

  • Improve technical SEO features in order to encourage and expand organic traffic
  • Content migration


User Research

chart displaying categories for feedback from user research

Current Site Feedback A detailed review and analysis of 777 form submissions from 1/2/18 - 8/27/18revealed that users struggle most with membership ID and password retrieval, followed by membership renewal process flows, receipts (aka digital invoices) and membership sign-up or sign-in.


On-Site Survey Analysis of 200 form submissions echoed the aforementioned observations. 46% of users identified success in accomplishing their goal on the website, while 54% identified that they were not able to complete their goal.


This research allowed us to identify specific areas of focus that would have the greatest impact during the redesign:

  • Global Navigation
  • Member Benefits Table
  • Streamlined Log-in & Renewal Processes
  • Member-Only Dashboard Functions
  • Multi-Faceted Resource Hub

Heuristic Evaluation

Coming soon...

Content Audit & Sitemap

3,001

Content Pages

1,196

PDFs

1,456

Image Files

12

External Site Integrations

International Association of Business Communicators complete sitemap

Look & Feel

Brand Personality

  • Accessible: Collaborative, supportive, consultative
  • Open: Transparent, direct, open minded
  • Lighter: Fun, friendly, welcoming
  • Contemporary: Current, leading-edge
  • Professional : Effective and efficient


Color Palette via Existing Brand Guidelines

International Association of Business Communicators color palette from brand guidelines

Wireframes

Leading the charge for wires using symbols in UXPin. We collaborated with an external agency for strategy pertaining to the content center. Towards the end of the wireframe phase, Matt Wahba took over with finishing touches; then took this project into design. Please view Matt's fantastic design work here, my contributions can be seen in mobile navigation designs, brand alignment and career center tabs.



Homepage (Option 1)

International Association of Business Communicators homepage option 1 wireframe


Membership

International Association of Business Communicators section template for membership wireframe


Topic Grid Template

International Association of Business Communicators topic grid wireframe


Topic Listing with Side Navigation Template

International Association of Business Communicators topic listing with side navigation wireframe

Content Center

International Association of Business Communicators content center wireframe


Branded Listing Template

International Association of Business Communicators branded listing page wireframe


Basic Content Template

International Association of Business Communicators basic content wireframe