The International Association of Business Communicators (IABC) is the only global association connecting communication professionals with the people and insights they need to drive results. This project focused on creating a modern, intuitive digital space where this diverse, international community can connect with resources, knowledge and career opportunities.
Current Site Feedback A detailed review and analysis of 777 form submissions from 1/2/18 - 8/27/18revealed that users struggle most with membership ID and password retrieval, followed by membership renewal process flows, receipts (aka digital invoices) and membership sign-up or sign-in.
On-Site Survey Analysis of 200 form submissions echoed the aforementioned observations. 46% of users identified success in accomplishing their goal on the website, while 54% identified that they were not able to complete their goal.
This research allowed us to identify specific areas of focus that would have the greatest impact during the redesign:
External Site Integrations
Leading the charge for wires using symbols in UXPin. We collaborated with an external agency for strategy pertaining to the content center. Towards the end of the wireframe phase, Matt Wahba took over with finishing touches; then took this project into design. Please view Matt's fantastic design work here, my contributions can be seen in mobile navigation designs, brand alignment and career center tabs.
Homepage (Option 1)
Topic Grid Template
Topic Listing with Side Navigation Template
Branded Listing Template
Basic Content Template