This case study was part of a group project with five other individuals in order to redesign Samsung’s current website with a focus on their 3D TVs. Redesigns included content for homepage, product category and product pages in both desktop and mobile.
Samsung's current website for 3D LCD TVs gives consumers a basic overview of the new 3D technology — how it works, what it's all about, and how this new technology will revolutionize the way they experience entertainment.
The proposed redesign aims to harness the best elements of the site's current features, while highlighting the advancements that Samsung has made within the 3D TV industry. The new site will enable customers to more easily select the best Samsung 3D TV for their needs by way of providing an improved UI/UX and a deeper understanding of the magic this technology has to offer and how to bring the 3D experience into their homes.