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Willow Farm Redesign

UI/UX | WEB DESIGN & DEVELOPMENT | RESPONSIVE DESIGN | VISUAL DESIGN

The Willow Farm redesign focused on bringing existing content into a responsive framework with more contemporary web design standards. This project started with a site restructure in order to make content more accessible to users. Light branding included consolidating fonts, as well as updating the brand to a brighter color scheme.

Willow Farm home page

home page

Considerations for the home page included simplifying the layout and highlighting the company mission. We incorporated upcoming events in a dynamic format such that new content automatically populates on the page. It was crucial that users have the opportunity to easily contribute, thus we added a bold footer with a prominent link to donate.


wireframe
home page wireframe
final design
home page final design

information architecture

information architecture

visual design

 

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#58813E

 

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#58813E

 

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calendar

The previous calendar page consisted of a text document embedded in a flash page. When redesigning this page, we converted to a calendar layout and focused on the ease of updates on the back-end, as well as the improved readability for the user. Users can toggle between calendar and list views.


original
calendar page original
redesign
calendar page redesign

about

original
about page original
redesign
about page redesign
Willow Farm desktop